And if people don’t see your content on Facebook, then that content can’t drive traffic back to your site.īuzzsumo’s research into Facebook traffic stats shows that in the last year alone, average engagement for brands and publishers fell by 20%. That’s because organic reach – connecting with fans without paying – is declining. If you’ve been sharing content on Facebook with the aim of driving traffic to your website, you’ve probably noticed that you’re not getting the results you want. Wondering how to get traffic from Facebook without paying through the nose?
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